Specialist in global campaigns,
in-person events, and digital products. 4+ years collaborating with multicultural teams.

View Portfolio

Download CV

Contact

Portfolio

Campaign design for regional educational events (2021–2024)

ExpoPosgrados

Type: In-person events + digital campaigns
Role: Graphic Designer, Design Analyst

Planning and execution of visual campaigns for 7–8 events per semester across LATAM.
Coordination with marketing, sales, and project management teams in Colombia, Mexico, Chile, and Peru.
Over 5,000 attendees per semester.
Design of print and digital materials for promotion, venue branding, booths, and welcome kits.

Visual campaigns with illustrated storytelling

ASAP - Panama

Type: Digital Design, Marketing Campaign

Role: Graphic Designer, Illustrator

Development of illustrated visual branding with characters and narrative elements.
Support for video and social media campaigns to reinforce the app’s friendly and approachable identity.
Use of strategic illustration to differentiate campaigns from competitors.

Internal emails for unified corporate communication

LinkTIC

Type: Internal communication
Role: Graphic Designer - Email designer

Design of email templates that unify the voice of multiple departments.
Visually engaging design focused on clear information and user engagement.
Increase in open rates and internal interaction.

UX/UI – Redesign of the registration flow for global events

THE | BMI Global Education

Type: UX/UI + applied graphic design
Role: Lead UI Designer

→ Visit Here

Convert dropoff rate from 36% t0 15%
30%+ increase in registrations after redesigning the web form experience (LATAM, Brazil, Middle East, Asia).
Unified visual language across regions while maintaining cultural sensitivity.
Optimized collection of demographic data for regional sales and CRM use.

About Me

I’m a graphic designer based in Colombia, with over 4 years of experience working in remote, multicultural environments alongside marketing, tech, and education teams across Latin America, UK, Panamá and Australia.

I specialize in designing intentional visual campaigns: printed materials for regional events, storytelling-driven illustrations, high-impact internal emails, and digital experiences that drive business results.

My work is grounded in a deep understanding of the audience, cultural context, and available data. I'm looking to join teams where design plays an active role in strategy.

Email

alejaoorjuela@gmail.com

Specialist in global campaigns, in-person events, and digital products. 4+ years collaborating with multicultural teams.

Portfolio

About Me

Email

Connect

Specialist in global campaigns,
in-person events, and digital products. 4+ years collaborating with multicultural teams.